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Why would you leave your greatest asset vulnerableor at risk?

Reputation can take a life-time to build and secondsto be torn apart.

It's astounding how many Leaders aren't activelyinvolved in their own reputation strategy, and how so many individuals andorganisations leave their reputation to mercy of external forces or simply tochance.

Personal and organisational brand building creates astrategic narrative that fosters Repetitional Capital, that can be yourgreatest asset when navigating issues.